Complete Hair Loss Subscription Pricing Guide 2025
Transparency matters. Subscription pricing for hair loss treatments can be confusing—some platforms show monthly costs, others annual commitments, and many hide fees until checkout.
This guide breaks down the true cost of every major platform and protocol configuration.
Complete Price Matrix
| Platform | Oral Fin | Topical Min | Combo Topical | Annual Cost |
|---|---|---|---|---|
| Keeps | $27/mo | $11/mo | $35/mo | $456 |
| Hims | $22/mo | $15/mo | $35-50/mo | $540-660 |
| Roman | $20/mo | $16/mo | $40/mo | $480 |
| Happy Head | $24/mo | N/A | $79-99/mo | $948-1,188 |
| Strut Health | N/A | N/A | $50-70/mo | $600-840 |
| Costco DIY | $10-15/mo | $15/3mo | N/A | $180-240 |
Hidden Fees to Watch For
Shipping: Most platforms offer free shipping on subscriptions, but Keeps charges $5/shipment.
Consultation Fees: First-time consultations are typically free, but some platforms charge $20-50 for follow-up adjustments.
Quarterly vs Monthly Billing: Many platforms discount quarterly commitments by 10-20%. Always calculate annual cost, not just monthly.
Cost Per Milligram Analysis
For finasteride 1mg daily (30 pills/month):
- Costco: $0.33-0.50 per pill
- Hims/Roman: $0.66-0.90 per pill
- Keeps: $0.90 per pill
The premium you pay for telehealth is the convenience (automatic refills, no pharmacy trips, included consultation).
Bundle Savings
Big 3 Protocol (Fin + Min + Keto Shampoo):
- Keeps: ~$50/month bundled
- Hims: ~$60-70/month
- DIY Costco: ~$30/month
Bundling saves 10-20% vs buying components separately on most platforms.
Annual Cost Scenarios
Budget Protocol (Fin only):
Costco Generic: $120-180/year
Keeps: $324/year
Hims: $264/year
Standard Protocol (Fin + Min):
Costco DIY: $180-240/year
Roman: $480/year
Hims: $540/year
Premium Protocol (Custom Topicals):
Happy Head: $948-1,188/year
Strut Health: $600-840/year
The 10-Year Cost Reality Check
Choosing Costco DIY ($200/year) vs Happy Head Premium ($1,200/year) over 10 years:
Costco: $2,000 total
Happy Head: $12,000 total
Difference: $10,000 - enough for a 3,000-graft hair transplant.
Best Value Picks
Absolute Cheapest: Costco DIY (~$180-240/year)
Best Telehealth Value: Roman ($480/year for full protocol)
Best Convenience: Hims ($540/year, best UX)
Best for Non-Responders: Happy Head ($948+/year, strongest formulas)
Find Your Best Value Protocol
Take our quiz to get pricing recommendations based on your budget, stage, and treatment goals.
Get Personalized PricingThe Bottom Line
Hair loss treatment is a long-term commitment. Small monthly differences compound dramatically over years. If you're price-sensitive, Costco DIY or Roman offer the best value for proven treatments. If convenience justifies premium pricing to you, Hims delivers polished experience. If you've failed standard treatments, Happy Head's custom formulas might justify the 3-5x cost.
Calculate annual cost, not just monthly. Your 10-year total matters more than this month's bill.